Facebook accused of targeting young LGBT users with gay cure adverts

LGBT users complained they were confronted with adverts promoting “sexual purity” and conversion therapy for gay and lesbian people because of the pages they have shown an interest in. Companies are able to direct their adverts at Facebook users who are most likely to be interested in their product. Two gay conversion… When users clicked on the “why am I seeing this ad” button on the advert it said Facebook had noticed they were interested in “gender issues.”  Facebook has been targeting young LGBT people with “predatory” ‘gay cure’ adverts, a Telegraph investigation has found. The social media company has removed the posts after the Telegraph exposed a flaw with its micro-targeting algorithm.

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