Read more Support The Guardian Share on Pinterest Share on Messenger Since you’re here… Colin Kaepernick has followed up his recent Nike campaign by taking steps to protect who can use his likeness going forward.Kaepernick, who starred in a new advert released as part of the company’s 30th anniversary “Just Do It” campaign, has filed for a trademark for a black and white image of his face and hair, according to ESPN. Share on WhatsApp Colin Kaepernick Topics Darren Rovell (@darrenrovell)JUST IN: @Kaepernick7 applies for a trademark to an image of himself, intends to use to merchandize and to connect it with self-empowerment & education https://t.co/QMfJshzz89 pic.twitter.com/lwzWZdMZwIOctober 10, 2018 Advertising Reuse this content Share via Email … we have a small favour to ask. More people, like you, are reading and supporting the Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we made the choice to keep our reporting open for all, regardless of where they live or what they can afford to pay. Whether we are up close or further away, the Guardian brings our readers a global perspective on the most critical issues of our lifetimes – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. We believe complex stories need context in order for us to truly understand them. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We hope you will consider supporting us today. We need your support to keep delivering quality journalism that’s open and independent. Every reader contribution, however big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Share on Twitter US sports Share on Facebook Woke business: have big brands found a conscience or a marketing ploy? Share on LinkedIn The filing, made through Kaepernick’s company Inked Flash, with the US Patent and Trademark Office claims the image would be used for products such as shampoo and jewelry, as well as seminars and even TV shows and movies. news The former quarterback’s website already offers #ImwithKap items such as jerseys and caps for sale. All profits go to charity.Kaepernick, who began kneeling in protest of racial injustice during the national anthem in August of 2016, is entering a second NFL season without a team and has filed a collusion grievance against the league claiming team owners have conspired to keep him out of a job. That case cleared a hurdle in August when the league’s request to dismiss the grievance was rejected. A trial hearing that requires testimony from NFL owners could happen at some point in the future.